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Using Strategic Persuasion to Sell Your Ideas

This seminar is a part of the BII Women's Development Series~~ Using Strategic Persuasion to Sell Your Ideas Everyone needs to know how to sell ideas. Sales people obviously need this skill, and so do managers of all kinds. Even CEOs need it to gain buy-in for a vision. Persuasion helps you work with and through others - customers, teammates, colleagues, direct reports, and stakeholders - who have different professional backgrounds, roles, opinions, and agendas.~~ Through highly engaging stories, you will learn about: " Negotiating your Salary_ " Persuasion styles and how you can adapt them to achieve desired outcomes~ " The five barriers to communication and collaboration, and methods for overcoming the barriers~ " The systematic steps in the process of selling ideas, and negotiating when you need to~ " Ways to build momentum for you ideas ~ " Techniques for motivating others to take action~ " Winning support for culture change~ Drawing on his experiences working with leading executives from around the world, Dr. Moussa uses engaging stories from business, politics, and the military to describe a systematic process for applying strategic persuasion. He will also provide participants with individualized feedback about their communication profiles.~~ Whether you are a world-class expert or a novice at influencing and collaborating with others, this workshop will enhance your ability to Woo.~~ Facilitator BIO~~ Dr. Mario Moussa is a noted author, keynote speaker, and management consultant who teaches at the Aresty Institute of Executive Education at the Wharton School. He advises senior leaders about top team effectiveness, organizational culture, and large-scale change initiatives. He has delivered workshops on leadership, strategic persuasion, negotiation, and collaboration to thousands of executives in New York, San Francisco, Beijing, Shanghai, Mumbai, Sao Paulo, London, Istanbul, and other major cities around the world. His work has been featured on National Public Radio as well as in leading publications, including Time Magazine, Business Week, U.S. News and World Report, Fortune, Forbes, Inc., Entrepreneur, The Economist, The Financial Times, and The Philadelphia Inquirer.~~ In his latest book Committed Teams: Three Steps to Inspiring Passion and Performance, he and co-authors Madeline Boyer and Derek Newberry use vivid stories and extensive first-hand observations to describe a process for building great teams. Dr. Moussa's first book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, co-written with G. Richard Shell, has been critically acclaimed for its clear and effective methodology.~~ ~~Cost - Platinum members: $400.00; ~Gold members: $450.00; ~Silver Members: $500.00; ~Bronze members: $550.00; ~Non members: $600.00~~Lunch is Included.

Code:174SWMEN0515
Dates:October 9, 2017    Check for other dates
Meets:M from 2:15 PM to 5:15 PM Session Calendar
Instructor:Mario Moussa

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